There’s a special feeling here on One happy island. It could be the Caribbean breeze relaxing your senses as you indulge in pure luxury. Perhaps it’s the wonder you feel when you venture off the beaten path to explore the island’s natural beauty. Whatever it may be, we call it the Aruba Effect - an overwhelming sense of happiness that comes from being welcomed into an experience that just feels… perfect. And the best part? It stays with you long after you leave, introducing a sunnier version of yourself into the world.

With its pristine beaches, year-round sunshine, and vibrant culture, Aruba is now home to JOIA by Iberostar, Secrets Baby Bay, and the St. Regis Aruba. These sought-after resorts bring elevated luxury and unique experiences to this Caribbean paradise.